Overview
High-level performance of your Meta Ads campaign.
High-level performance overview
Period
Performance Health
Campaign is performing strongly
ROAS 2.09xClick CVR 9.30%Bump Attach 37.18%Link CTR 1.31%
Ad performance
Total Spend
$2,897.55
Results
65
Sum across ads
Cost per Result
$44.58
Spend ÷ Results ($2,897.55 ÷ 65)
Conversion Rate
4.95%
Results ÷ Link Clicks
Business performance
Revenue
$6,069.00
Net (Received) from Simplero
Orders
122
Sales count
Avg Order Value
$49.75
Revenue ÷ Orders
Avg Order Cost
$23.75
Ad Spend ÷ Orders
Product Performance
Paid sales, current date rangeMethylation Toolkit
The Methylation Toolkit For Practitioners
Quantity
78orders
Revenue
$2,092.50
Conversion5.95% of clicks
Above benchmark
Blood Test Quick Ref
Blood Test Analysis Quick Reference Guide
Quantity
29orders
Revenue
$1,396.50
Conversion37.18% of toolkit
Above benchmark
MTHFR Course
MTHFR In Clinical Practice Course
Quantity
9orders
Revenue
$1,143.00
Conversion11.54% of toolkit
Above benchmark
FGI Membership
Functional Genomics Institute Membership
Quantity
2orders
Revenue
$207.00
Conversion22.22% of course
No benchmark
Funnel Breakdown
Clicks → Toolkit → Bump → Course → FGILink Clicks
1,312
Toolkit Sales
78
5.95% of clicks
$2,092.50 revenue
Above benchmark
Bump Attach
29
37.18% of toolkit
$1,396.50 revenue
Above benchmark
Course Upsell
9
11.54% of toolkit
$1,143.00 revenue
Above benchmark
FGI Upgrade
2
22.22% of course
$207.00 revenue
ROAS Summary
Total2.09x
Last 30 days3.27x
Last 7 days3.06x
ROAS
Weekly Return on Ad Spend (Revenue ÷ Spend) — smoothed over 7-day buckets.